Vision :

Become the best bank in Rwanda and the only true universal bank which is trusted as a bank of choice for its Retail, SME, corporate and under banked customers.

Mission :

To build profitable, lifelong customer relationships through the provision of a wide range of innovative financial products and services; to the benefit of all our stakeholders.

Aspirations :

• Be the top retail bank in Rwanda serving a large part of the retail client segments with appropriate value propositions
• Become a top tier corporate and business bank in Rwanda providing services to businesses and corporates
• Be an innovator in the market place, leveraging mobile technology to increase access to finance
• Become a key provider of mortgages supporting the housing aspirations of Rwandans
• Introduce and become a leading player in treasury and trade financing